01
Discover
We review your goals, audience, existing assets and internal capacity.
Services · Alef Growth
AI and marketing automation, with people in control.
Technology supports the strategy. We identify useful ways to streamline content and coordination without losing your brand voice or judgment.
The problem behind the work
Disconnected tools and repetitive handoffs can slow a marketing team. Automating an unclear process only scales the confusion; the workflow needs to be defined first.
What’s included
- Marketing workflow review
- Automation opportunity assessment
- AI-assisted content workflow design
- Brand voice and human review checkpoints
- Tool and integration scope assessment
- Documentation and agreed handover
How we work
02
Define
We agree the scope, priorities, approval workflow and measures of progress.
03
Create
We develop the strategy and deliverables, with your team reviewing before launch.
04
Refine
We review the evidence, improve the work and agree the next priorities.
Frequently asked questions
Does AI replace the creative team?
No. It can support research, adaptation and coordination, while people remain responsible for accuracy, strategy and approval.
Do you build every type of integration?
No. Feasibility, access requirements, security and implementation scope are reviewed before we commit to a specific integration.
Will confidential data be used in AI tools?
Data handling and tool permissions must be agreed first. Sensitive information should not be entered into unapproved tools.